About us
With fifteen years of experience in the Gulf Region, our team has worked with many of the leading operators, from international corporations to individuals, small and medium-sized entities.
Our Vision
To be the Middle East’s leading consultant providing strategic support for markets penetration and growth to local and international manufacturers and suppliers.
Our Mission
To make the B2B world more human.
To provide manufacturers and suppliers with realistic and executable recommendations to help them make the best decisions for the successful growth of their business and its expansion in the Middle East.
Motto
Don’t wait for clients
to come to you!
Sonia Zaknoune
the founder
With over 15 years of proven success in the global hospitality industry, Sonia is now following her enthusiasm and strong skill set to help the success of others by establishing clear strategies and support in introducing their products into GCC markets.
A naturally passionate and driven professional, Sonia continually drives the ‘top line’ business of all her clients and is zealous about exceeding expectations within client service and creating a culture of efficiency and excellence in all she does. And it shows!
Since arriving in the UAE from Paris in 2005, Sonia has worked with Emaar, Nespresso UAE and similar organizations and has been instantly able to bring quantifiable achievements in the B2B markets. During this time, Sonia established key relationships with well- known hotel groups, hotel regional offices, group holding companies, group restaurant holding organizations and franchises, procurement companies, consultants, contractors, architects and interior design firms, as well as substantial connections in the supply chain space across the GCC region.
A solid mix of passion, industry contacts and expertise, Sonia settles for nothing but top line success in all she does, including your business.